ENTREPRENEURSHIP PROGRAMHelping You Get The Most Out Of Your Business
MODULE IV – CREATING A PROFITABLE BUSINESS
I. Optimizing Your Positioning – Messaging
The benefits of positioning versus prospecting are multiple. It’s like a pull versus push strategy. You don’t want to sell to people all the time, what you want instead is creating a brand and position yourself in a way that your clients will want what you have to offer. When you position yourself properly clients come to you rather than you chasing them. You will also be able to be more selective with who you hire, you won’t have to spend much on marketing or testing, you will attract your ideal customer, it will be less stressful and more effective and you’ll be able to help more people and create raving fans.
Can you clearly articulate?
- What You Do
- Who You Help
- Why They Need You
Don’t Worry, Most Cannot!
Complete attached ‘Messaging Guide’