ENTREPRENEURSHIP PROGRAMHelping You Get The Most Out Of Your Business
MODULE III – TAKING MASSIVE ACTION
III. Finding Your Perfect Customer Avatar
One of the most important things you can do for your business is get crystal clear on who your customer is. Knowing their exact profile will allow you to specifically tailor your words, message, tagline, marketing, advertising, and so on to them specifically.
What’s a “DREAM” client?
Here’s your filter system: Of all the potential client target groups, which is EASY, FAST, and PROFITABLE?
EASY—They are easy to reach, costing you little advertising, marketing, and sales effort. As long as you have contact info.
FAST—When presented with your solution, the value is quickly recognized and they are fast to make a decision and purchase. This has to do with your unique selling proposition.
PROFITABLE—Once converted, their lifetime value is richly profitable because of their transaction size, upsell purchases, frequency of repeat purchases, and referrals.
Finding Your Perfect Customer Avatar Guide
Complete attached Perfect Customer Avatar Guide