ENTREPRENEURSHIP PROGRAMHelping You Get The Most Out Of Your Business
MODULE III – TAKING MASSIVE ACTION
I. Creating an Effective Business Map
We all need a plan, but trying to have a business plan today has no value. Industries change so quickly, thanks to the constant development of technology, that a business plan is no longer enough to plot the future of your business with any certainty. Disruptive technologies or unexpected competitors can come along and displace your business overnight. How do you position your business in this hyper-competitive environment? Are you wondering how to make a business plan that will lead you in the right direction? Do you know how to write a business plan that will turn your worries into wins?
Furthermore, the competitive advantages that put you in business and made you successful in the first place are almost certainly not sustainable moving forward. We will review now in detail where your business has been, where it is today and where it is going in 3 or 6 or 12 months or more from now— and how the current stage of your industry as well as the economy affect this.
Rather than creating a business plan that will likely be outdated in six months, you’ll create a business map—a dynamic, flexible, sustainable guide for how to get your business from where you are to where you want to be by taking advantage of the predictable fluctuations in the market and the economy.
Creating an Effective Business Map Guide
Today you need is a business map or ‘road map’ of where you are now, and where you want to be. A map shows you the territory, so you can say here is where my business is and here is where it needs to go. In order to get where you want to be, you need to fully understand your business at its current state. This allows you to identify the areas that need to change. If you know where your business needs to go but you lie to yourself on where you are, trying to make it better than it is, you are never going to get there. Your trajectory will be completely off.